Designing a brand identity for a barbershop in the Netherlands requires a combination of both traditional and modern elements. The barbershop culture is known for its nostalgic and retro style, so incorporating classic design elements like vintage typography, muted colors, and old-fashioned imagery would help to create a distinctive look and feel. However, it's also important to incorporate clever and modern elements to appeal to a younger and more diverse audience. Therefore, FadeStation contacted us to use our expertise to create a thoughtful and creative brand identity design for this barbershop to stand out in a competitive and crowded market.